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Pampers has launched a new campaign called "Behind Every Baby" to mark over 60 years of supporting infants and families. The campaign features babies born at The Christ Hospital Health Network in Cincinnati, which is one of only two hospitals in the country chosen for this initiative.
Debbie Hayes, President & CEO of The Christ Hospital Health Network, commented, "We are thrilled to be working with Pampers to highlight our exceptional services at both our Mt. Auburn and Liberty Township Birthing Centers. As a long-standing partner, Pampers has been providing diapers to our newborns for decades. We congratulate these families and new bundles of joy as they begin the next chapter in their lives."
As part of the campaign, Pampers is introducing the "World's Biggest Birth Announcement." Families across the United States are invited to share birth announcements for a chance to win a year's supply of diapers. According to Pampers, this effort aims to remind families that the brand supports them from the very beginning.
Adam Riegle, Vice President, Brand - P&G North America Baby Care, said, "Every baby arrives with a world of possibilities in front of them, and Pampers is behind them, supporting each step of their incredible journey. With Behind Every Baby, we’re celebrating our legacy and continuing our commitment to baby-first innovation, support and protection."
The campaign also features Lauren Speed-Hamilton and Cameron Hamilton from "Love is Blind." Lauren said, "We can’t stop thinking about the arrival of our son and all that his life could be. Pampers has the trust of hospitals and pediatricians, which is important to us. We’re happy to partner with them on this campaign. We’re encouraging families to share their baby announcements to spread joy – and hopefully win some diapers!”
The "Behind Every Baby" campaign was developed by PG One, Publicis Groupe’s Power of One solution for P&G, with creative leadership from Saatchi & Saatchi New York and PR support from MSL. More information is available at Pampers.com.
The Christ Hospital Health Network includes an acute care hospital in Mt. Auburn, another hospital in Liberty Township, eight outpatient centers, and numerous medical offices in the region. With over 1,300 physicians and more than 7,200 staff members, the network has provided care for 135 years. It was recognized as the top hospital in Cincinnati by U.S. News & World Report and included in Newsweek’s World’s Best Hospitals list in 2025.
Pampers is part of The Procter & Gamble Company (NYSE:PG), which operates in around 70 countries worldwide and manages several major brands. More information about P&G can be found at https://www.pg.com.
